Logan University

An award-winning and nationally renowned university that draws talent from every state and multiple countries, Logan University was in need of a brand refresh and new web site. In April of 2019, MindActive partnered with Dovetail (a specialized brand communications agency) to renew the web site around Logan’s new brand platform, “Leaders Made.” Our team worked tirelessly to build a new, dynamic site that showcases the academic opportunities and student life available to attendees. MindActive took Dovetail’s vision and made it a reality with a highly customized template and design. We integrated existing content such as the forms system with the new platform and layout. The new site, www.logan.edu, brings the “Leaders Made” philosophy to life.

Logan University went live just a few months ago, but the following are some of the analytics for the period November 1, 2019 - December 31, 2019 versus the same range the previous year:

Overall site bounce rate decreased from 51.61% to 21.16% 
Average page load time decreased by 22.21%
Total goal completions (request info, apply online) increased by 212.59%.
Conversion rate increased by 72.23%.
Overall web sessions increased by 81.49%