Super User

Super User

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A SWOT analysis is a useful tool for analyzing the strengths, weaknesses, opportunities, and threats of a business or project. However, it can be challenging to take the insights gained from a SWOT analysis and turn them into actionable goals. Here is one simple trick that can help you bridge the gap between analysis and action.

Before you start your SWOT analysis, ask your marketing team to define what brings them the most joy or satisfaction when doing their job and one or two key aspirations they have. Write down their answers and set them aside.

Once you have completed your SWOT analysis, perform a target sweep of your customer journey to see where your strengths and opportunities align. Then, analyze tactical approaches to validate the goals and determine how they could touch that customer journey. This will help you define a series of KPI targets.

Now, go back and review your team's answers to the two questions you asked them. See how they match or can align with the tactics or overall goals. This will ensure that your team has a strong connection with the tactical approaches and will push to achieve the goals as their own goals align with the ideas.

By aligning your team's personal aspirations with the business goals, you create a shared vision that inspires and motivates everyone to work towards success. So, the next time you conduct a SWOT analysis, try this simple trick to boost your results and make the most of your insights.

Tuesday, 06 June 2017 21:44

Douglas Marshall

VP of Sales, Cyber Business Solutions, Business Intelligence

Tuesday, 02 May 2017 21:09

Jen McCarty

Project Manager, SharePoint, DAMS

Friday, 06 January 2017 21:01

AMP (Accelerated Mobile Pages)

AMP (Accelerated Mobile Pages) is a new methodology for managing content in a fast, snappy web format. Thank goodness that Google put on the thinking cap and got around to developing this gem.

Monday, 02 January 2017 05:10

Happy New Year 2017!

It is time to bring in the new year! Get on track with your marketing, media, and get ready for mobile.

happyNewYear Page 1



Saturday, 31 December 2016 04:28

Happy Holiday's 2016

Happy Holidays 2016 from MindActive

Tuesday, 20 December 2016 06:10

Laser Rust Removal Device

I am always inspired by amazing tech and things that make a real world difference in what they do. I saw this tech a few years ago when it was just being developed for use in the mainstream market. This is so cool and amazing for restoration.

Canto Cumulus, our Enterprise Digital Asset Management system partner (DAM).

I sure hope that this is a real story as it should inspire those who are successful to just do more to bring about change in the world.

Thursday, 15 December 2016 17:58

Whirlpool Whispure Commercial

Thursday, 15 December 2016 17:58

Hair Sonic 3D animation

Thursday, 15 December 2016 17:58

First Alert Atom

Thursday, 15 December 2016 17:56

Whirlpool LED Lightbulb Animation Time Lapse

Wednesday, 14 December 2016 19:51

Biblical Theological Seminary

Biblical: An Online Seminary

Wednesday, 14 December 2016 16:45

Fantastic Beasts And Where To Find Them

The new screenplay by J. K. Rowling for Fantastic Beasts and Where To Find Them has us all enchanted.

Wednesday, 14 December 2016 05:34

Microsoft HoloLens great new technology in VR

Tuesday, 29 November 2016 06:59

Blue Hawk Coop

Association Coop for HVAC Distributors

Whirlpool LED Lightbulb- 3D animation for online and on-air marketing.


Tuesday, 29 November 2016 05:15

Cooper Cooler Lifestyle B-Roll

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